What we know about brand positioning

brand positioning What is a brand positioning statement? A brand positioning statement clearly and concisely communicates the unique value a brand provides to its consumers and

14 Examples of Strong Brand Positioning and Why They Work · 1 Tesla: Electric Cars, Solar & Clean Energy · 2 Apple: Think Different · 3 Trader Joe's: logo brand 4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller