The Basics of Brand Positioning

The Basics of Brand Positioning brand positioning Your brand's positioning describes how customers view your company with respect to what you offer and what value you can deliver In short, your brand positioning Refining your statement · Be concise: Your positioning statement should be brief yet powerful · Focus on benefits: Make sure the statement

brand positioning BRAND POSITIONING definition: a company's decision about how a product is marketed in relation to its other products, and to… Learn more

brand positioning 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors The goal of brand positioning is to establish a unique and favorable position for a brand in the minds of consumers, differentiating it from