Competitive Advantage

Competitive advantage refers to the ways that a company can produce goods or deliver services better than its competitors

A company with differential competitive advantage offers products that are both unique and superior in quality A company with a differential competitive

competitive advantage An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing

competitive advantage Once a potential competitive advantage is identified, find out how rare it is The easier it is to replicate, the faster competition catches up Sometimes the